What is Video CPA?

About Cost Per Action Video Ads

Video CPA stands for Video Cost Per Action. It is a way to use Video ads to drive conversions, or “actions” on a Performance basis. Affiliates can now use Video ads to encourage traffic to click through to a destination page and take a predetermined action, such as filling out a lead form or completing a purchase, for which the Affiliate is paid. Advertisers can finally have their products or services displayed in Video, and have traffic driven to their sites through Video ads, all on a Performance Basis.

What Video Cost Per Action Means for Publishers and Affiliates

In the past, if you wanted to run video on your site and get paid for it, you had to integrate a certain type of player specified by an ad network. You usually did not get to choose what type of videos were displayed on your site, and you had no say in what kind of payout you received for playing someone else’s video on your site.

Video Performance Network has changed all of that. Now, for the first time ever, any Affiliate or Publisher can run Video Ads on their sites, and get paid on a CPA basis when anyone clicks through from the video and goes to the Advertiser landing page.

Our videos function just like a banner. You login to our CPA Network, preview the videos you’d like to run, grab some simple code, and embed it on your site just like you do for a banner. Except instead of a banner, you’ve got full sound, full motion video; complete with player controls!

To start getting paid for running Video on your site, sign up at our Affiliates page.

What Video Cost Per Action Means for Advertisers

In the past, if you wanted your product or service featured in Video ads online, your options were limited to high CPMs, high volume commitments, and limited results. You may have had great results with traditional SEO/SEM or banners, but could never justify the spend on pre and post roll Video distribution.

Now there is another option with Video Performance Network! If you’ve already got an affiliate program established, there is no reason why you should not have video available for affiliates with video spots available. Video Performance Network can take your video assets, and turn them into a usable, clickable, trackable online commercial that is easy for affiliates to implement on their sites.

If you do not have video assets available, then Video Performance Network may be able to create video ads for you in our in-house production studio.

To get video distribution of your product or service on a cost per action basis, Contact Us